ShowcaseCase Studies Awards

HP Photosmart 8750 Microsite

Hewlett-Packard (HP)

Contact Information

People who made this happen

New Business
Phone : +65 6591 5889
Email: xm.info@xm-asia.com


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View the Campaign Website »

Brief
To sell the benefits of the HP PhotoSmart 8750 to the prosumer market

Solution
An experiential microsite that allowed users to explore the key benefits of the printer within rich photographic environments

Result
• Over 23% of all visitors downloaded the product information datasheet
• The average visitor spent over 2½ minutes exploring the photo gallery
• 17% of visitors navigated the whole site

 


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