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It all begins with a sense of anticipation.
That adrenalin rush that sweeps over you when you really
look forward to
something.
And it could be anything, as long as it is of your heart’s
desire.
The next stroll along the shoreline.
The next feeling of freedom from it all.
The next smile on your partner’s face.
The next MasterCard moment.
MasterCard had a vision. They want to own the territory
of luxury and they want to embody this notion of luxury in MasterCard Moments,
the program available exclusively to MasterCard cardholders. Being synonymous
with luxury is not enough, through Moments, MasterCard also wants to create
an enduring, emotional connection with their cardholders.
XM Asia crafted a new MasterCard Moments website which
expresses the sense of the new world luxury – indulgent, private, fulfilling
and understated.
Utilising the latest technology platforms (AJAX/CSS/Flash)
the site allows visitors to browse through five pillars of Moments. They
can park a Moment in their wishlist, send a Moment, and search for a Moment
at the site. The rich anticipatory imagery, indulgent copy, inspiring content,
exclusive Moments (offers) are the hallmarks of the MasterCard Moments
site experience.
Clever pairing of content with user interests through
business logic and usability contained in an experiential, sensorial site
truly fulfills the vision MasterCard set out to achieve.