Contact Information
People who made this happen
New Business
Phone : +65 6591 5889
Email: xm.info@xm-asia.com
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The Brief
1. Create awareness of Nokia N93i and its unique selling
points
2. Reinforce Nokia Nseries leadership in mobile videography
3. Drive participation in videography through online
contest
4. Develop a platform to support video-related marketing
initiatives for Nokia Nseries
The Marketing Idea
We built an online platform for users to share their
world of music via videography and an online contest - giving them the
chance to shoot, edit and share their self-made music videos cut to tracks
by international artistes for a final prize of USD10,000 and an "Indie
Showcase" (mini-concert). This extended to TV, Radio and Print to
create an integrated 360 marketing campaign.
Greyskull was the independent band used and XM wanted
to keep very close to the indie band theme; and, at the same time, ensure
that we incorporated Nokia Multimedia's branding elements. The design was
developed to drive participation with an easy-to-use video upload tool.
A rich internet platform was developed using programmable Flash, XML and
backend database to enable rich user experience during video uploading
and streaming.
The Result
• 88,236 unique visitors
• 23,500 visits to the "About Nokia N93i" page on the Nokia regional
brandsite
• 907 videos uploaded
• 2,369 registered users