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South China Morning Post »

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Brief
South China Morning Post (SCMP) has a job posting site in Hong Kong, Classifiedpost.com. SCMP is looking at developing a Web 2.0 interactive job portal specifically for web-savvy Singapore market.

The Idea
The website is built on based on a winning formula combining a strong business model with user-centric technology and rich content, with the aim to improve site usability and intuitiveness, as well as to reduce employees’ post-application anxiety. As job seekers are getting savvier and expect more information than just job requirements and glossy recruiting brochures, the site experience facilitates dialogues between companies and potential employees.
Also, in order to build a pool of qualified jobseekers to meet the demands of high heeled employers secured, SCMP has tapped into XM’s business stewardship and guardianship to plan, develop and implement a mass marketing program as well as targeted deep dive strategies to build quality job seekers and employers.