Contact Information

People who made this happen

New Business
Phone : +65 6591 5889
Email: xm.info@xm-asia.com

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View the Campaign Website »

What we did
Sony wanted to raise awareness for their partnership with Fédération Internationale de Football Association (FIFA) that began in 2007 and will conclude in 2014. This is a great chance for Sony to connect with passionate football fans, and ultimately show them how they can gain maximum enjoyment with Sony High definition (HD) products.

The Idea
XM created a site that aims not to replace the Football news providers but to facilitate football fans in celebrating the incredible football game. The site was built with interactive and customisable modules designed to engage football fans, and keep them coming back for more.

Currently, the website’s main attraction is the Kaká Dribbling Challenge. Featuring Sony HD’s ambassador Ricardo Izecson dos Santos Leite (better known as Kaká) in the dribbling game, a user assumes him/herself as Kaká, dribbling pass defenders and collecting as many points as possible. Upon completion of the game, players stand a chance to win a pair of tickets to the FIFA Confederations Cup South Africa 2009 (inclusive of airfare and accommodation).

Aside from a chance to win the grand prize, users also get to pit their “dribbling skills” against their friends and see who ranks supreme on the leader board. Another interactive feature on the Sony Football site is the Gameface – a personalised avatar a user can create. This typifies the “gameface” the users put on when watching a football match.

Other sections include Sony HD world (how Sony’s range of High definition products help users get the most out of their foootball experience), About Kaká (where users get to know Sony’s HD ambassador better), Fun stuff (user downloads/videos for entertainment) and Media center (stay updated with the latest news on the Sony- FIFA partnership).

In subsequent phases, XM plans to build more modules to entice and attract repeat visitors to the website.

Results:
The site got a great kick start even before the main media campaign began – showing great potential in visits and user interaction purely through word-of-mouth.