Nokia L'Amour Tactical Campaign
Our challenge was to design a global-led campaign to drive awareness, gather participation from interested consumers and create user-generated content based on the inspiration of the new L'Amour theme while generating interest and engagement with the product - all of which we succeeded in doing.
Our challenge was to design a global-led campaign to drive awareness, gather participation from interested consumers and create user-generated content based on the inspiration of the new L'Amour theme while generating interest and engagement with the product - all of which we succeeded in doing.
How analytics was demonstrated
Analytic skills were used to measure the level of interaction and time spent on the site as the aim was to build an immersive experience around the launch of the L'Amour collection. Results of the interaction were subsequently used to further optimise the site experience for follow-up L'Amour campaigns.
Analytic skills were used to measure the level of interaction and time spent on the site as the aim was to build an immersive experience around the launch of the L'Amour collection. Results of the interaction were subsequently used to further optimise the site experience for follow-up L'Amour campaigns.
How design was demonstrated
Using the central theme of "Which side of me shall I be?", we showed how different phones suit different personalities or the moods they are in. We created a fictitious person who accidentally drops her scrapbook on the street while rushing off for a drink with friends. The story that we built around her was meant to inspire people to add pictures of their own into the scrapbook. The best interpretation of bronze, black or pink in them – the accent colours of this phone collection – would win the L'Amour collection.
Using the central theme of "Which side of me shall I be?", we showed how different phones suit different personalities or the moods they are in. We created a fictitious person who accidentally drops her scrapbook on the street while rushing off for a drink with friends. The story that we built around her was meant to inspire people to add pictures of their own into the scrapbook. The best interpretation of bronze, black or pink in them – the accent colours of this phone collection – would win the L'Amour collection.
How technology was demonstrated
Leveraging on programmable Flash combined with structured XML data, the rich application provides a customisable and scalable platform for multi-country and multi-language implementations.
Leveraging on programmable Flash combined with structured XML data, the rich application provides a customisable and scalable platform for multi-country and multi-language implementations.
How strategy was demonstrated
Our focus was to build awareness and introduce the Nokia L'Amour Collection to the right target audience. This was done by creating user-generated content based on the inspiration of the overall campaign theme and building an online experience that is rich in visual content and with voice-overs to further enhance the journey as viewers discover how the created persona used her phone in her daily life. The strategy was in support of the main ATL and BTL campaigns launched across the region.
Our focus was to build awareness and introduce the Nokia L'Amour Collection to the right target audience. This was done by creating user-generated content based on the inspiration of the overall campaign theme and building an online experience that is rich in visual content and with voice-overs to further enhance the journey as viewers discover how the created persona used her phone in her daily life. The strategy was in support of the main ATL and BTL campaigns launched across the region.