HP Photosmart 8750
We assisted HP in building awareness and consideration for the world's 1st 9-ink A3 printer from HP (Photosmart 8750) within the prosumer category of digital photography by targeting prosumers on regional and local specialist sites using interactive IMU and large-scale flash banners. It allowed HP to reach over 690,000 highly-targeted prosumers in 7 markets in 8 weeks.
We assisted HP in building awareness and consideration for the world's 1st 9-ink A3 printer from HP (Photosmart 8750) within the prosumer category of digital photography by targeting prosumers on regional and local specialist sites using interactive IMU and large-scale flash banners. It allowed HP to reach over 690,000 highly-targeted prosumers in 7 markets in 8 weeks.
How analytics was demonstrated
As expected, due to the specialised nature of the sites, much of the audience were repeat visitors to the sites. Motif Interaction Rates were the highest in Australia, signifying the success of the banners, and introducing people to the brand without having to move to the micro-site.
As expected, due to the specialised nature of the sites, much of the audience were repeat visitors to the sites. Motif Interaction Rates were the highest in Australia, signifying the success of the banners, and introducing people to the brand without having to move to the micro-site.
How design was demonstrated
By illustrating how true-to-life printouts from the HP Photosmart 8750 can transport the user from their current environment into other alternate realities, through sight, sound and touch, the campaign sold the experience of owning the product, instead of the product features.
By illustrating how true-to-life printouts from the HP Photosmart 8750 can transport the user from their current environment into other alternate realities, through sight, sound and touch, the campaign sold the experience of owning the product, instead of the product features.
How strategy was demonstrated
Targeting a specific niched audience, the campaign aimed to deliver the message to prospects even if they do not visit the micro-site. This was eventually done through expandable banners, and reaching prosumers on regional and local specialist sites.
Targeting a specific niched audience, the campaign aimed to deliver the message to prospects even if they do not visit the micro-site. This was eventually done through expandable banners, and reaching prosumers on regional and local specialist sites.